- Luxury Pet Care News
- Posts
- This week: Royal Canin partners with Martha Stewart, adidas Originals launches pet collection exclusively in China
This week: Royal Canin partners with Martha Stewart, adidas Originals launches pet collection exclusively in China
Plus: Spotlight on Latin America's booming pet markets
Sponsored by
Happy Friday, readers!
It’s been another busy week in the pet industry. UK-based Butternut Box secured over £64 million in debt financing, Royal Canin teamed up with Martha Stewart and BrightPet Nutrition named Mike Krueger as its permanent CEO.
We also had the pleasure of chatting with Buddy Bites, a Hong Kong-based dog food brand, about how giving back isn’t just good karma, it’s good business (read the interview here).
Buddy Bites co-founder Chris Lee
For the fashion-forward among you: adidas Originals is entering the pet space with its first pet collection, joining the likes of Fendi and Gucci.
What’s especially interesting? The launch is happening exclusively in China, a strategic move that signals the brand’s confidence in the world’s fastest-growing pet market.
And finally, don’t miss our spotlight this week on Latin America’s booming pet industry.
Have a great weekend!
IN TODAY’S EDITION
Industry News 🐕️ |
Product News 🐈️ |
Spotlight: Latin America’s fast-growing pet markets |
INDUSTRY NEWS
🇺🇸 Royal Canin enters collaboration with Martha Stewart ● Royal Canin has announced a sponsorship with Raising the Perfect Pet, a new pet care endeavour in collaboration with Martha Stewart, to provide advice to pet owners.
🇺🇸 Pet Butler acquires consumer services company Parapoopers Scoopers ● Pet waste removal and pet care company Pet Butler has acquired Parapoopers Scoopers.
🇺🇸 BrightPet Nutrition Group appoints Mike Krueger permanent CEO ● Krueger has served as BrightPet’s interim CEO since November, replacing Dave Kowal.
🇬🇧 Butternut Box secures £64 million in debt financing from Liquidity ● UK dog food startup Butternut Box announced the successful completion of a debt financing of £64 million from Liquidity.
PRODUCT NEWS
🇺🇸 adidas Originals launches Pet Collection ● adidas Originals is launching its first Pet Collection for cats and dogs, exclusively in China.
🇺🇸 PetCove launches smart pet products ● PetCove has launched a range of smart pet products, including self-cleaning litter box.
🇺🇸 FurLife launches Natural Flea & Tick Shampoo and Spray ● FurLife has launched FurLife Flea & Tick Shampoo for Dogs and Cats and FurLife Flea & Tick Spray for Dogs and Cats.
🇮🇹 Rome’s international airport launches luxury boarding kennels ● Rome’s Leonardo da Vinci (Fiumicino) airport has launched a Dog Relais Airport Resort and Daycare, the first of its kind in an Italian airport.
FROM OUR SPONSOR
Daily Superfood Support for Aging, Medium-to-Large Dogs
You invest in your own wellness—why not your dog’s?
Designed for medium-to-large dogs, POP-Topper is a science-backed, premium daily supplement developed by animal health researchers in New Zealand.
Each single-serve sachet delivers clean, targeted support with human-grade superfoods like green-lipped mussels (for omega-3s), bilberry (for antioxidants), beef bone broth (for collagen), and kiwi (for vitamin C). No fillers. No additives. Just results.
Especially if your dog’s on kibble and curious about fresh food, POP-Topper fits seamlessly into your routine—and helps support long-term joint, immune, and brain health.
SPOTLIGHT: LATIN AMERICA’S PET MARKETS
Latin American pet owners are embracing premium, health-first products, according to ADM’s 2025 Global Pet Nutrition Insights Report. This represents strong opportunities for premium pet food, wellness, and accessories.
Sources: ADM Report, Euromonitor International, Mars Pet Nutrition
FROM OUR SPONSOR
Fact-based news without bias awaits. Make 1440 your choice today.
Overwhelmed by biased news? Cut through the clutter and get straight facts with your daily 1440 digest. From politics to sports, join millions who start their day informed.
How did you like today's newsletter? |
Luxury Pet Care News is a twice-weekly newsletter covering trends, market opportunities and success stories in the global pet care industry.
Interested in sponsoring Luxury Pet Care News? Just click here.